Role of Electronic Word of Mouth on Consumer’s Purchase Intention

dc.contributor.author	Roy, Gobinda
dc.date.accessioned	2022-03-31T12:20:25Z
dc.date.available	2022-03-31T12:20:25Z
dc.date.issued	2019-06
dc.identifier.govdoc	NB16450
dc.identifier.uri	http://www.idr.iitkgp.ac.in/xmlui/handle/123456789/10779
dc.language.iso	en	en_US
dc.publisher	IIT Kharagpur	en_US
dc.subject	Electronic word of mouth	en_US
dc.subject	eWOM valence	en_US
dc.subject	eWOM content	en_US
dc.subject	Online purchase intention	en_US
dc.subject	Source credibility	en_US
dc.title	Role of Electronic Word of Mouth on Consumer’s Purchase Intention	en_US
dc.type	Thesis	en_US