IDR - IIT Kharagpur

Understanding Consumer Motivations for Showrooming and Webrooming: Emerging Issues in Changing Retail Landscape

Understanding Consumer Motivations for Showrooming and Webrooming: Emerging Issues in Changing Retail Landscape

 

Author: Sourabh Arora
Supervisor: Prof. Sangeeta Sahney
Vinod Gupta School of Management
Indian Institute of Technology Kharagpur, India
July, 2019

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